Wednesday, July 31, 2019

Staging: Living Room

I did not take these photos. This is the home of one of my husband's colleagues who was recently transferred out of state. They lived in a neighborhood plagued by slow sales, houses often sat on the market for months. I was only able to visit once due to distance, but also did several remote consultations. The family put in a lot of sweat equity, and most importantly, they listened to my advice to demand a professional photographer. I would have made the trip back to do photos for them had their agent not complied with this request. Luckily, their agent found an amazing photographer.
I am pleased to report that the house had multiple offers the first week and sold above asking price. I cannot stress enough to anyone selling a home how important staging and professional photos are.
Staged homes sell 72% faster and for 17% more on average than the competition. 98% of buyers first see your house on the internet. You never get a second chance to make a first impression, so make those photos count!!!
This room started out feeling dark, crowded, and dated. Removing the curtains brought in light and made the space feel larger. Rearranging the furniture and putting two pieces in the garage made the room look even bigger and brighter. Finally, painting the wet bar a subtle green broke up all of the wood and made the paneling look like a beautiful feature. It also continued the home's "color story" from the kitchen into the living room, beautifully connecting the two spaces. Total cost was under $20 for chalk paint.



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